Mossman, (Chinese Overseas Flagship 2017-2018), a Marketing Capstone student at the University of Mississippi, presents a report on her internship at a large experiential marketing company in Beijing. She presents on the field of experiential marketing and how to design an experiential event based on market research on consumer preferences. She discusses the collaborative efforts required between the creative and the design departments of the marketing company. She also outlines her own role in the company’s creative department. Her internship took place in the Spring 2018 semester.